It seems so long ago now. But once upon a time, the Lexus LS revolutionized luxury cars; establishing a blue-chip brand, shaking Mercedes-Benz to its core, and becoming, almost overnight, the best-selling flagship sedan in America. By kneecapping the Mercedes S-Class on price, the LS400 captured not only sales, but the public’s imagination. The name “Lexus” became synonymous with unparalleled quality and dealership service that made German showrooms seem as welcoming as a DMV office.
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