With Mini's U.

S. sales at less than half the 100,000 that was once the brand's long-term outlook, dealers of the quirky small cars are at a crossroads.

The brand's U.S. deliveries slid 9.5 percent last year to 47,105 vehicles, and Mini leaders don't expect U.S. sales growth in 2018. Executives have backed off their 100,000-vehicle annual sales projection and are pondering whether to make Mini vehicles electric-only in the U.S.

All the while, American consumers continue to favor light trucks at the expense of cars, particularly the small models for which Mini is known.

Read Article

If YOU Were In Charge Of Mini, What Would Be Your Long Term Plan?

About the Author