OK, so, if one were to take a step back and evaluate all that's going on at General Motors' luxury division, Cadillac, it looks something like this.
First, cars like the ATS, CTS and XTS are going the way of the dodo bird.
Second, the latest quotes from company resources state that there will be three distinctly tiered sedans at three different price points.
Third, the organization has brought on an all-new Chief Marketing Officer, Deborah Wahl.
Fourth, Johan de Nysschen is no more at Cadillac and a new leader, Steven Carlisle, has taken the helm as the president of the legendary luxury brand.
Fifth, with the launch of the 2019 XT4, Cadillac has plenty of room between the XT5 and Escalade for at least two distinctly different SUVs with different pricing and attitudes — look what Land Rover Range Rover has done with the Sport model and all-new Velar. As of now, there's been no confirmation of any more SUV nameplates beyond XT4, XT5 and Escalade; however, spy shots of a rumored three-row XT6 have come to light.
So, I've got to ask: Is THIS the beginnings of a much-needed Cadillac renaissance to YOU, or is it more of the same old, same old?
Read Article