It will be pitched as a coupe´-styled rival to the Range Rover and upcoming Audi Q8 and could compete in fully loaded guise against low-end versions of the Bentley Bentayga, Lamborghini Urus and Rolls-Royce Cullinan. The X8 moniker has been trademarked in markets around the world since 2018, with markets in the Far East being the latest to have X8 trademarks filed.
BMW’s head of development, Klaus Fro¨hlich, wouldn’t confirm plans to push BMW into an even higher price segment with the X8, but he did say such a car was under evaluation and the idea of it held strong appeal.
“The sector is growing fast, so there will be opportunity,” said Fro¨hlich. “It is early to talk about X8, but one of the first decisions I made when I worked on product strategy was to take the X5 and make the X6...
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