PSA North America CEO Larry Dominique is flirting with the idea of upending the automotive retail model. Unlike most auto execs, Dominique can afford to do so because he is starting with a blank canvas. PSA Group, the French automaker that owns Peugeot, Citroen, Opel and other brands, intends to begin selling vehicles stateside by 2026. Before that, Dominique and his lieutenants must map out a retail strategy. Dominique stressed that no decisions have been made, but one strategy under consideration involves blending software tools with a low-investment, high-margin retail network.
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