Infiniti’s future cars will be “fun to drive”, at least according to design boss Karim Habib. Fun to drive, with a focus on electric propulsion and bolder design, too.

When asked how the Japanese luxury brand could differentiate itself in a very competitive marketplace, he conceded that “it’s tough”.

“We’re a luxury brand, but we’re also one of the smallest, if not the smallest of the main players. So yes, we have to do something that’s not out there.”

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Infiniti Says All Future Cars Will Be Fun To Drive - The Real Question Is Why Weren't They To Begin With?

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