Ford fans weren’t too thrilled when hearing that the Mach 1 name might be applied to an electric crossover, so Ford took note and went back to rethink branding.

Now, from a recent trademark filing, we learn that Mach E was applied for and approved in late November. This seems like the name we’ll find adorned on Ford’s first pure electric, long-range crossover in the near future.

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Ford Trademarks Mach E For Mustang EV Crossover

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