Leading up to the New York Auto Show (NYIAS), we saw the all-new Hyundai Sonata get revealed in South Korea.
Boasting an all-new look, it seems to have some swagger and attitude. Like most of today's buyers, we like that. If your vehicle doesn't have some sort of panache, it's game over in these hypercompetitive markets. 
2019 New York Auto Show
And on the inside, the first pictures really seemed impressive. As the current-gen Sonata hasn't moved the needle while Honda, Toyota and Nissan stepped up their game, a design overhaul has been much needed.
Now, it's here. There's just one problem: After peeking through Agent 001's photos, it is a very aggressive design. Maybe too aggressive. The interior? Seems a bit suspect.
Having said that, I wanted to see what the Spies thought of the all-new, 2020 Sonata's face. Is it a STUD or DUD?
2019 New York Auto Show

 

 

 

 

 

 

 

 

 

 

 

Hyundai's press release follows:
New 2020 Hyundai Sonata Makes Its North American Debut at the New York International Auto Show 
- The all-new Sonata embodies Hyundai’s Sensuous Sportiness design language with a sophisticated four-door-coupe look
- Hyundai’s third-generation vehicle platform enables improvements in design, safety, efficiency and driving performance
- Hyundai  First: Sonata’s Digital Key allows the vehicle to be unlocked, started  and driven without a physical key, via a smartphone
- Hyundai First: Hidden Lighting Lamps turn chrome when off and lit when on
NEW YORK — Hyundai today introduced its  all-new 2020 Sonata at the New York International Auto Show, marking  the North American debut of Hyundai’s longest-standing and most  successful model. The eighth-generation Sonata is unlike any of its  predecessors, showcasing Hyundai’s Sensuous Sportiness design  philosophy, an all-new Smartstream G2.5 GDI engine and segment-first  technology that can be personalized. Production of the 2020 Sonata  starts in September at Hyundai Motor Manufacturing Alabama and retail  sales begin in October.
“Sonata is our signature product,” said Mike O’Brien, vice president,  product, corporate and digital planning, Hyundai Motor America. “Having  been one of our first and most successful nameplates, Sonata is our  legacy, and it needs to be special and memorable in all attributes.  Sonata signifies our vision for future Hyundai designs, great active  safety systems and cutting-edge technology that is effortless.”The  new-generation Sonata is the first sedan designed with Hyundai’s  Sensuous Sportiness design language. It is a fully transformed vehicle  showcasing a sporty four-door-coupe look. The 2020 Sonata represents  Hyundai’s new focus on creating emotional value using proportion,  styling and technology. From the front, the 2020 Sonata is unlike any  other Hyundai. The design is all-new, with cues that don’t immediately  appear Hyundai-like and thus encourage customers to take a second look.  The 2020 Sonata embodies the evolution of a new Hyundai design theme—a  portfolio of vehicles that, like chess pieces on a board, look and  behave differently, each with a clear role and function, but together  exemplify a cohesive team.
Sonata has a distinct tension on the  side, using a harmonious blend of two sharp character lines and pure  volumes. Concave and convex forms are also carefully orchestrated to  provide a sexy, coupe-like character.
The latest Sonata is the  first model to be based on Hyundai’s new, innovative vehicle platform,  which delivers increased strength and reduced weight to enable  improvements in design, safety, efficiency and driving performance. The  car uses an extensive application of advanced technologies to boost  comfort, convenience and active safety. It is also the first model to  premiere a new collaboration with Bose® to deliver an exceptional audio  experience to customers.
“The Sonata holds a special significance  for our company as one of the longest-standing and most successful  models in the global market,” said Albert Biermann, president and head  of R&D Division, Hyundai Motor Group. “The new-generation Sonata is a  fully transformed vehicle packed with advanced personalization  technology, a new platform and an array of ADAS technologies. We are  confident that our customers will be pleasantly surprised by this  innovative new model.”
Exterior Design: Sensuous Sportiness Defined in a Four-Door-Coupe Silhouette
Inspired  by the dramatic Le Fil Rouge four-door-coupe concept shown at the 2018  Geneva Motor Show, the new-generation Sonata has an emotional, sporty  four-door coupe look with a spacious and technology-packed interior. The  exterior exhibits performance-led proportions that reference the car’s  step up in sportiness over that of its predecessor.
“The  new-generation Sonata boasts a beautiful, sporty and innovative  four-door coupe silhouette,” said SangYup Lee, senior vice president and  head of Hyundai Design Center. “We are confident that Sonata will prove  to be a yet another successful step for our new design language,  Sensuous Sportiness and will provide emotional value for the  customers.” 
A newly designed Digital Pulse Cascading Grille  spans the front of the new Sonata, finishing at the innermost points of  new combination headlamps that feature a distinctive and innovative new  lighting architecture.
A chrome line flows from the wing mirror,  right around the side passenger windows, and returns to the front of the  car by running down the length of the hood and ending at a sharp right  angle beneath each headlight. This chrome strip features graduated LED  Daytime Running Lights embedded with Hidden Lighting Lamps.
A  first for a Hyundai vehicle, Hidden Lighting Lamps are a design  innovation that incorporates state-of-the-art lighting technology,  forming the Sonata’s light architecture. The Hidden Lighting Lamps  appear to be chrome when switched off and become dramatically lit when  turned on. 
The light architecture was initially revealed through  Hyundai’s HDC-1 concept car at the Geneva Motor Show in March 2018. It  was created by fleshing out the form of the lamp and transforming it  into a powerful design element. Along with the Sensuous Sportiness  concept, the light architecture defines the design identity of future  Hyundai cars.
The side sections of the Sonata are accentuated by  the light architecture, which connects two chrome lines that seamlessly  link the windows and daytime running lights. Through these two character  lines, the Sonata effuses a flowing and refined charm.
From the  side, sleek forms combine with sensual lines to accentuate the car’s  sportiness and clear coupe-like silhouette. Eye-catching sporty details  include a trunk spoiler and black side skirts along the lower flanks.  The car’s overall height has been lowered an inch to enhance the sporty  profile even further. The new model is available with a choice of 16-,  17- or 18-inch alloy wheels, each with a design that suggests forward  motion even when stationary. 
At the rear, a wide horizontal line  extends across the center of the trunk, stretching to the edges of the  car. This line is actually a long LED strip that connects each brake  light, creating a striking visual impression at night. The high-tech  appearance of the rear is intentionally suggestive of the Sonata’s  advanced safety systems and technology-packed interior.
The  Sonata’s coefficient of drag (Cd) is just 0.27, with a flat underfloor  covering and a range of body enhancements—including small fins across  each taillight—that help keep the car fuel efficient, as well as stable.
Interior: “Beautifully Smart” Technology and Design
The  cabin conforms to a “Beautifully Smart” theme, aligned with the  expectations of Sonata customers seeking advanced technologies applied  naturally and intuitively. The signature aesthetic of the exterior  lighting is echoed inside in the form of ambient mood lighting featured  across the dashboard and doors.
Spanning the full width of the  cabin, the slim dashboard features a first-in-class, 12.3-inch digital  instrument cluster, which is customizable to suit different driving  modes and preferences. At the center of the dashboard, a large,  10.25-inch HD screen enables occupants to interact easily with the  audio-video and navigation (AVN) functions. This screen can also  accommodate a split-screen function that allows audio and navigation to  be displayed simultaneously. All Sonata models, except the entry model,  include three years of complimentary Blue Link services. 
The  instrument panel is rich and modern, in the shape of spread wings,  inspired by a stealth aircraft. This shape presents a levitating effect,  and this philosophy carries into the long armrests. The satin chrome  accents enhance this effect even further. Designers compressed the  height of the dashboard and HVAC vents as much as possible to emphasize  the lightweight feeling, while modern, light fabric colors and leathers  provide a fresh and unconstrained ambience for the driver.
At the  heart of the AVN system is an exceptional sound system, the first  result of a new collaboration between Hyundai and Bose engineers. The  Bose Premium sound system is equipped with 12 speakers that synchronize  to deliver crisp and rich sounds for a high-quality audio experience.  Audio and EQ adjustments are made automatically, depending on the  vehicle’s speed, while Bose Centerpoint surround technology and Bose  SurroundStage signal processing put every occupant at the center of the  audio experience, regardless of where they are positioned in the cabin.
Maximizing  the sense of a spacious interior was a key focus for Hyundai’s  designers and engineers. Alongside visual devices that create an  impression of greater room, the new Sonata features an optional  panoramic sunroof that amplifies the light and airy ambience.
Wherever  possible, Hyundai took the opportunity to combine a technological  development with visual or space benefit. The new Shift by Wire (SBW)  gear selector is a prime example, as the new interface not only is sleek  and technologically advanced but also takes up significantly less space  than a traditional gear selector.
Safety
The  new Sonata maximizes occupant safety through a range of active and  passive safety technologies. Passengers benefit from a comprehensive  nine-airbag set-up, while a sophisticated Advanced Driver Assistance  System (ADAS) works to alert drivers to things they might miss while  driving.
Performance and Chassis
The  all-new Sonata is the first model to utilize Hyundai Motor’s  third-generation vehicle platform. Offering significant flexibility for  vehicle development across multiple segments, the platform enables  dramatic innovations in design, alongside improvements in safety,  efficiency and driving performance.
The platform delivers an  improvement in collision safety through the use of a multiload path  structure, Hot Stamping, and super-high-tensile steel plate. The  sophisticated multiload path structure increases the energy that the  vehicle absorbs in collisions.
Smartstream Powertrains
Customers  can choose between two Smartstream gasoline powertrains: a 2.5 GDI and a  1.6 T-GDI engine, both mated to an eight-speed automatic transmission.  The new Smartstream G2.5 GDI engine, with high-efficiency combustion,  cooled EGR and an optimized ITMS cooling system, boasts a generous 191  horsepower at 6,100 rpm and 181 lb.-ft. of torque at 4,000 rpm, plus an  expected combined EPA estimated fuel economy of 33 mpg. Meanwhile, the  new Smartstream G1.6 T-GDI has 180 horsepower at 5,500 rpm and 195  lb.-ft. of torque at 1,500–4,500 rpm and is expected to achieve an EPA  estimated 31 mpg combined, thanks to its world-first Continuously  Variable Valve Duration (CVVD) system.
   |   | 2020 2.5-liter | 2019 2.4-liter | 
  | Horsepower | 191 hp. (estimated) | 185 hp. | 
  | Torque | 181 lb.-ft. (estimated) | 178 lb.-ft. | 
  | Fuel Economy | EPA estimated 33 combined (preliminary estimate) | EPA estimated 29 combined | 
  
 
Driving Dynamics
The  driving performance goal for the 2020 Sonata was to create a sense of  unity between the car and the driver. Combining the new platform and  modern engines allows the car to respond quickly to the driver’s inputs  and provide a quiet, solid ride on the highway. The driving dynamics  match the sporty exterior design, and the steering and handling package  is also improved, so the 2020 Sonata is more nimble than its  predecessor. 
Enhanced Front Suspension Geometry for Improved Responsiveness
- Reduced bump steer
- Improved roll steer linearity
- Reinforced front/rear subframe rigidity
Enhanced Rear Suspension Geometry for Enhanced Stability and Responsiveness
- Increased bump/roll steer
- Lowered rear roll center
- Added reinforcement bracket for rear cross member
- Optimized trailing arm shape/thickness
Braking responsiveness is also enhanced on the 2020 Sonata, thanks to a larger booster and increased delivery rate.
Convenience Technology
The  2020 Sonata features a number of advanced comfort and convenience  features typically found only in luxury cars, including a sunroof,  electric parking brake, smart trunk, Qi high-speed wireless smartphone  charging pad with cooling fan, standard Apple CarPlay® and Android  Auto®, Text-to-Speech via Bluetooth®, heated and ventilated front seats  and split-folding rear seats.  
The top-of-the-line audio and  navigation display is a wide, high-definition, customizable, 10.25-inch  touchscreen monitor with split screens and natural language, and  cloud-based speech recognition powered by Blue Link, while the cluster  supervision display is a full 12.3 inches. The cluster has four views:  utility, driver assistance, navigation and parking assistance. The  navigation system includes a bird’s-eye view in Navigation maps, and  drivers get HERE HD Traffic flow and incident data without ever paying  for a subscription. Dual Bluetooth support is also available, so two  devices can be paired at the same time—one for phone calls and one for  streaming audio. The navigation system also comes with three years of  Blue Link Multimedia/Map updates. Hyundai’s eight-inch display audio  user interface, equipped with Android Auto and Apple CarPlay, is  standard on the 2020 Sonata. The Blue Link connected car system is also  available.    
Digital Key
Continuing to promote the  latest advances in technology, the new Sonata supports Hyundai Digital  Key via a dedicated smartphone app. Hyundai Digital Key utilizes Near  Field Communication (NFC) technology, which exhibits a high level of  security. The NFC wireless data communication takes place only when the  device and the reader are within several centimeters of each other. The  Hyundai Digital Key app also allows smartphones to control selected  vehicle systems remotely. Using Bluetooth Low Energy (BLE)  communication, users can lock and unlock the vehicle, activate the panic  alert and start the engine.
Not only does Hyundai Digital Key  allow owners to leave traditional keys at home, it also allows secure  sharing of keys with family and friends. The level of access to  different vehicle functions can be tailored to each shared key user for a  defined period. The vehicle owner can preset the duration of vehicle  use or limit the use to only certain features when loaning the vehicle,  and, of course, keys can be revoked remotely. For additional convenience  in cases such as using a valet service or visiting a Hyundai dealer,  Hyundai Digital Key also works with an NFC card, which will be provided  with each vehicle. Each Sonata still comes with traditional keys.  Digital Key is compatible only with phones using the Android operating  system.
Full Head-Up Display
With a projected  image size of eight inches and super-bright clarity (luminance of more  than 10,000 candelas per square meter), the Sonata’s HUD provides  improved visibility in different lighting conditions. The HUD can be  adjusted in both angle and height to provide optimum visibility. The HUD  supports driving safety by displaying information such as speed and  navigation commands, as well as alerts from active safety and driving  assistance features.
Blue Link Enhancements
The  connected car team at Hyundai continues to improve Blue Link’s  services, and the 2020 Sonata gets many system enhancements. As with  most Hyundai models, Blue Link is complimentary on the 2020 Sonata for  three years and includes Remote Start with Climate Control, Remote Door  Lock/Unlock, Stolen Vehicle Recovery and Destination Search by Voice.  These 2020 improvements include:
- Remote profile  management—stores select vehicle settings to the Blue Link cloud, with  the ability to remotely update them and push them back to the vehicle
- Remote start enhancements: - Remote seat heat/vent (full support on/off for each individual heated/cooled seat; ability to adjust level)
 Profile selection (preloads individual driver settings for seating position and side mirrors)
 
- Vehicle Status Notifications—if the vehicle is left with doors unlocked or windows open, customers will receive a notification
- POI  Send to Car now with Waypoints (ability to add up to three way points,  to be delivered to the vehicle together and automatically set order of  destinations)
- Maintenance Alert Enhancement—maintenance interval tracking is now visible in the multimedia system, with ability to reset
 More details on specific Blue Link–equipped vehicles available at www.hyundaibluelink.com.
Driver Assistance Technologies
Sonata  features Hyundai’s latest SmartSense advanced driver assistance systems  (ADAS). A series of sensors and systems, often restricted to luxury  cars, combines to potentially warn the driver and may take action in the  event of a safety incident. Meanwhile, other ADAS systems can help the  driver perform certain tasks using the car’s three radar sensors, 12  ultrasonic sensors and five cameras. These features include:
- Forward Collision-Avoidance Assist (standard)
- Lane Keeping Assist (standard)
- Advanced Smart Cruise Control with Stop and Go (standard)
- Highway Driving Assist (optional)
Highway Driving Assist
Highway  Driving Assist (HDA) is a driving convenience system that assists  drivers in maintaining the center of the lane, at an appropriate speed,  while keeping a safe distance to the car in front.
Forward Collision-Avoidance Assist
The  2019 Sonata is fitted with standard Forward Collision-Avoidance Assist  (FCA) with pedestrian detection, an advanced active safety feature that  helps alert drivers to emergency situations, and may brake autonomously,  if required. Using front radar and front camera sensors, FCA operates  in three stages. Initially warning the driver visually and acoustically,  it assesses the nature of the collision danger and can apply increasing  amounts of braking force to avoid a collision or minimize damage when a  collision is unavoidable. The system is activated when a vehicle,  pedestrian or cyclist is sensed in front of the car.
Lane Following Assist
Lane  Following Assist (LFA) may automatically adjust steering to help keep  the vehicle centered in its lane of travel. LFA can keep the vehicle  centered on both highways and city streets.
Safe Exit Assist
Safe  Exit Assist helps prevent accidents should a door be opened when  another vehicle is approaching from behind. Using the radar, the system  may detect approaching vehicles and warn the driver when a door is  opened.
Blind-Spot View Monitor and Blind-Spot Collision Warning (BCW)
The  Blind-Spot View Monitor with the Sonata’s outside mirror-mounted  cameras offers the driver an enhanced field of vision. The Blind-Spot  Collision Warning (BCW) system scans for vehicles entering your blind  spot. If the driver activates a turn signal, an image of the view from  the corresponding wing mirror is displayed in the 12.3-inch cluster  display. If a vehicle is detected in the blind spot, audible and visual  alerts are provided.
Surround-View Monitor
The  new Sonata uses four cameras to provide the driver with an enhanced,  bird’s-eye view of the car’s exterior, giving the driver confidence when  maneuvering into or out of spaces.
Reverse Parking Collision-Avoidance Assist 
Reverse  Parking Collision-Avoidance Assist helps detect pedestrians and  obstacles with a rearview camera and ultrasonic sensors. The system can  provide warnings and apply emergency braking to assist in the avoidance  of a collision.
Remote Smart Parking AssistIn a  first for its class, the new Sonata offers Remote Smart Parking Assist  to help maneuver the car into or out of parking spaces, boosting  convenience for customers. Before a driver attempts to load load  passengers or luggage, the remote parking function can prove  particularly useful, bringing the vehicle out of a tight space. The  driver simply uses the smart key to drive the car forward or backward,  into or out of a parking space. 
Touch Sensor Outside Door Handles 
Touch  Sensor Outside Door Handles have been added to the 2020 Sonata to  increase ease of use and further refine the design. To lock the door,  the driver need only touch the sensor on the outside of the door handle.  Pulling on the handle activates a larger sensor on the inside of the  handle to open the door.
Remote Start
Remote  Start has been a part of the Hyundai Blue Link system for years. It  works by using a cellular data connection to warm up or cool down a  Sonata when it is out of sight of the owner. To make that system even  better, Hyundai engineers added Remote Start to the 2020 Sonata’s key  fob on models equipped with Proximity Key and Push Button Start. This  allows a remote start to be performed when the car is within the owner’s  line of sight.