2007 Frankfurt Auto Show: Can The BMW 1-Series Coupe Recreate The Magic?

001 was on hand for the official debut of the US bound 1-Series for BMW on opening day at the 2007 Frankfurt Auto Show. With entry level pricing below the magical $30,000 barrier the new BMW 1-Series coupe has the potential to bring in a whole new demographic into the BMW fold.

But can it revive the mystic in the way that 2002ti did in the 1970's? To many the 2002ti was credited to putting BMW on the map in the US marketplace. Low cost, and excellent performance combuned into a smart compact sedan, introduced young affluent buys of the time to whole new level of performance value.

If you ask us, they may have recreated the magic again for a whole new generation.