BMW's i3 electric car will be priced at about $40,000, or roughly the same as a well-equipped 3-series sedan, says Ludwig Willisch, CEO of BMW of North America.
The price of the five-door compact will be set closer to the launch of the vehicle late this year.
The i3 will have an optional two-cylinder, 0.65-liter gasoline motorcycle engine and an auxiliary generator that charges the battery. Willisch did not indicate what the price might be for that version of the car.
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