Hyundai Motor Co. has recruited another BMW engineer, this time to lead vehicle architecture development at the Genesis luxury brand as the upstart marque begins to expand its lineup and target international rivals from Germany. Fayez Abdul Rahman was appointed vice president of Genesis architecture development to set vehicle specifications on everything from electronic systems to user experience from the early stages of product planning, the company said in a news release Tuesday.
A key focus will be improving the performance and quality of Genesis vehicles, Hyundai said.
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