Perhaps no Volkswagen model more embodies the company’s odd product strategy over the last decade more than the $75,000-$90,000 Phaeton sedan. The car, which VW chairman Ferdinand Piech developed to go up against the Mercedes S Class and BMW 7 Series, has been a flop in Europe and was discontinued in the U.S.
But Stefan Jacoby, the new CEO of Volkswagen of America, says he would like to see a second generation of Phaeton developed and for it to come back to the U.S. “It was a big mistake to drop the Phaeton,” he said.
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