American Honda Motor Co., Inc., posted July sales of 80,502 vehicles, a decrease of 25.6 percent, based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 687,944, down 2.6 percent versus last year. Honda Division posted July sales of 71,100, a drop of 25.7 percent versus July 2010. The Accord was the top-selling Honda model for July with sales of 18,308, a decrease of 25.1 percent compared to last year. The all-new Civic, which continues to be produced at reduced levels, posted sales of 14,006, down 37.4 percent. The Pilot SUV posted sales of 9,954, an increase of 8.0 percent versus last year.
“We look forward to improved inventory levels in the coming months as most of our North American facilities begin to return to full production in August,” said John Mendel, American Honda executive vice president of sales. “On top of that good news, customers will have two significantly updated Honda products to choose from this month with the refreshed 2012 Pilot and Fit hitting dealer lots soon.”
Acura Division recorded July sales of 9,402, a decrease of 25.0 percent versus July 2010, and year-to-date sales of 70,082, down 5.5 percent. The MDX was the top-selling Acura model for the month with sales of 3,438 down 14.9 percent.
*The daily selling rate (DSR) is calculated with 26 days for July 2011 and 27 days for July 2010. Year-to-date DSR is calculated with 178 days for 2011 and 2010. All percentages reflect DSR.
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