Although in the world of journalism, speculation is usually frowned upon, you have to put the pieces together when they fit. Or at least sort of fit.
When a respected source for BMW information comes forward and discusses an element of the brand that has left everyone in the dark speaks, you should probably listen. Which is what we're doing here.
Not only is this information telling of what the brand is currently planning but it provides some decent insight into what **may** be up BMW's sleeve in the near-term.
Is anyone else finding that the dontblogaboutthis.com situation may have a relationship with this "1001" vehicle?
Scott26 says:
It is possibly the most irregular concept that strikes fear into BMW enthusiasts everywhere.
In marketing BMW has always kept the BMW image strong by 3 core principles. Image , Dynamics and Rear Wheel Drive.
Now with the revelation that BMW have indeed drawn up plans to introduce a Front Wheel Drive car the reactions get louder and increase the debate and the fear.
First of all contrary to media reports and enthusiasts of the BMW brand , Front Wheel Drive is part of a strategy to help the next generation MINI and it's future variants to become more profitable and more cost effective for BMW to produce.
Initial strategies had lead to talks with PSA , Fiat and of course Daimler where the beginnings of a proposed MINI and Smart sharing programme disintegrated when BMW decided to go it alone.
The online enthusiast board reaction has been to overwhelm the negatives of the BMW philosophy but some overlook one very important ideal - BMW already do Front Wheel Drive and do it well , a car that has seen off new impressive competition such as the Fiat 500 and Audi A1 when it comes to make a Front Wheel drive car that handles , has a great image and offers the customer a perfect choice of flexibility. It is called the MINI...
**For the full story, click "Read Article"
2011 Bentley Continental GT Photo Galery
2011 Dodge Durango Photo Gallery
2011 Lincoln MKZ Hybrid & MKX
2011 Lexus IS Photo Gallery
2011 Hyundai Equus Photo Gallery
Read Article