Ford Motor Co. plans to use America's first Idol, Kelly Clarkson, to spread the word that it's changing its tagline.
Ford is ditching the slogan "Built for the Road Ahead" after a little more than a year and replacing it with "Bold Moves," according to dealers and company officials familiar with the plans.
The automaker plans to discuss the tagline and a new advertising campaign starring Clarkson, winner of the first season of the Fox hit "American Idol," at a meeting Wednesday in Dearborn.
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