Would you buy a car because it’s good for the environment or because it could save your life? Mercedes-Benz is hoping you’d choose the latter. Mercedes’ new marketing campaign stresses safety over luxury.
This isn’t surprising since the financial crisis has reversed consumer priorities. It’s now frowned upon to brag about buying the most luxurious car. Instead the most popular guy is the one who gets the most worth for as little money as possible spent on a new car. With this trend change in mind, Steve Cannon, VP of marketing for the U.S., wants new safety technology to play a bigger role in its vehicle sales. In an interview with Automotive News, Cannon said that new owners should be able to justify their purchase of a Mercedes-Benz by saying that the car is relevant because it may just save their lives.
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