The gap between Audi and BMW is closing up, which might bring an end to BMW’s seven-year reign in premium auto sales.
In August the gap between BMW and Audi in the luxury car segment was reduced to only 2,110 units, which could mean that Audi might have a chance to end BMW’s seven-year reign in premium auto sales. From January to August Audi saw its sales increase 13% to 961,000 units, while BMW’s sales were up only 7.8% to 963,110 units. From last year the gap between the two automakers has considerably shrunk, taking into consideration that in August 2011 BMW had a lead of 40,513 units.
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