Well, I think it is safe to say that Lotus decided to play hardball at the 2010 Paris Motor Show this year. The British marque didn't unveil one, two, three or four vehicles. But five. Yup, five.
Doesn't get much more intense than that.
We have got the Elan, Esprit, Eterne, Elise and Elite. Collect them all!
Aimed to take down Ferrari, Porsche, Aston Martin, Mercedes-Benz and Lamborghini, do you think Lotus has a shot with any of these vehicles?
Definitely going up against some "A" level competition here and its going to take more than some shoehorned Toyota/Lexus motors to accomplish that. With the right team, though, it seems Lotus may be able to change the game. Only time will tell.
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2010 Paris Motor Show Photo Gallery
2010 Paris Motor Show Photo Gallery
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Special thanks to Saab for hosting us in Sweden and in Paris for this years show. The manufacturer paid for our airfare, food and lodging.
2010 Paris Motor Show Photo Gallery
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BMW Paris Preview Photo Gallery