Saab is known for playing around with ice. Just last year they froze a new 9-3 Convertible for its Saab Ice Experience event at Sweden’s world famous Icehotel in Jukkasjarvi, Sweden. Well now the Swedish auto maker is back at the Icehotel with their latest creation called ‘Move Your Mind.’
Designed by Simon Padian, chief designer for Saab and Tjasa Gusfors, a leading designer at the Icehotel, the sculpture displays the new award-winning Saab Aero X concept car.
Simon Padian: “The Move Your Mind room is designed to be a journey, a flow, a pulse which aims to disrupt and challenge the visitors perceptions of what is normal or expected.”
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