To revive sales, Toyota Motor Corp.'s Scion brand may add more upscale models. The brand was launched in 2003 to attract young buyers in the U.S. with its unusual designs and low prices. At the Detroit Auto Show, Jack Hollis, Toyota's U.S. vice president who manages the Scion brand, said that the company is seriously thinking about presenting future Scions that would be priced higher than its current sub-$20,000 range. He said that part of Scion’s expansion would be to offer a larger range, from low-end to high-end.
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