Hammering the IS-F through the sleepy desert two-lanes of Rosamond, California, I tried to remind myself: “I’m driving a Lexus.” But the 416-horsepower sedan leaves little time for inner monologues. Caned hard, the IS-F reels in straight-aways like King Triton's spey rod. Corners arrive before your consciousness can catch up. Quick! Turn in, dip the throttle, unwind the hefty steering and feel the skittering rear wheels rotate you through the apex. Then look down at the silver “L” pointing at your chest. Cognitive dissonance much?
Yes, well, that’s exactly what Lexus has in mind. No longer content to be characterized as a purveyor of exceedingly well-built Buicks, Lexus is now vying for the youth vote. The IS-F’s ambitious charge: lure well-heeled hormonal enthusiasts away from Euro thoroughbreds like the M3, revitalize the brand’s image and pour young blood into its late middle-age demographic pool.
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