Subaru Worries A Toyobaru Sportscar Could Tarnish Their Image In The U.S.

Fuji Heavy Industries Ltd., maker of Subaru, remains leery about bringing the rear-wheel-drive sports car it has co-developed with Toyota Motor Corp. to the U.S.

At issue is whether the well-known all-wheel-drive brand could support a RWD sports car such as the “Toyobaru,” as online enthusiasts have taken to calling it.

“We’re an all-wheel-drive brand,” Michael McHale, Subaru of America Inc. spokesman says in a phone interview. At question is whether brand loyalists would “forgive us a one-off exception,” he adds.



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