Hyundai Motor Group Chairman Chung Mong-koo has big plans for Europe. The 74-year-old billionaire son of Hyundai's founder, Chung Yu-Jung, wants Hyundai to increase its European sales 15 percent to 465,000 vehicles this year, and sister brand Kia is expected to boost its volume 21 percent to 350,000 this year. Chung visited Europe for the first time in March to attend the Geneva auto show Automotive News Europe Editor-in-Chief Luca Ciferri attended a press briefing with Chung where the chairman answered questions provided by Ciferri as well as other Italian journalists.Do you want Hyundai to be the world's No. 1 automaker?
We will become the global leader, but this might not be in volume. Through quality growth, we will become the global leader by being the most loved car company.
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