BMW Snags “John Cooper Works” Brand Name

omarrana submitted on 12/12/2006 Auto Spies Photos Timestamp: 9:57:56 AM

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BMW announced the acquisition of the “John Cooper Works” brand name after signing a deal yesterday. “John Cooper Works” is MINI’s high-performance badge. John Cooper Works has been tuning the MINI Cooper and the MINI Cooper S with kits that make MINI’s faster and sexier looking. No financial deals have been released but BMW said the deal will be effective as of January 2007.

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BMW Snags “John Cooper Works” Brand Name

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