Two major changes to the automotive landscape in 2006 have helped lay the path Ford Motor Co. will follow in the future, a top executive says.
A softening truck market is the first development causing the auto maker concern, says Mark Fields, president-The Americas, who blames the downturn on a weakening housing market and competitors’ over-use of incentives to move large trucks off dealers’ lots.
“But at the same time, we’ve seen the market become a lot more competitive and very irrational because of people who haven’t managed their business appropriately,” he says.
Full 2006 LA Auto Show photos (click the link below)
2006 LA Auto Show Photo Gallery
AutoSpies.com Photo Galleries
Read Article