Westfield’s giant new Mall of the Netherlands near the Hague only opened in March last year but already there’s a sizeable hole where once sat a Volkswagen store.
The showroom/shop hybrid located in malls or city shopping streets is becoming more and more popular as car makers look to engage with customers away from industrial-estate dealerships.
Brands such as Tesla, Genesis, Lotus, Nio, Xpeng, MG, Porsche, Polestar and others are increasingly seeing the mall store as a key element of the sales process as they look to either establish themselves or rebrand for the electric era.
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