Polestar CEO Thomas Ingenlath says he would trade away some of an electric car's efficiency and range to ensure it has a unique visual identity.
In a keynote speech at the Financial Times Future of the Car Conference in London, he asked: “Do we all have to be the weltmeister [champion] of efficiency? Do we all have to strive for the longest and the best range?
“I think, to a certain degree, for a certain character of the car, you might actually give [away] that one or two kilometres of range in order to give you a brand identity.
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