Premium brands have shown their importance to the new car market in October with the MINI, Volvo XC40, BMW 1 Series and Audi A3 all appearing in the top 10 best-sellers for the month. Even the Volkswagen Polo supermini has risen up the rankings, highlighting the allure of posh badges is still strong.

The MINI hatch was the second best-selling car in October, behind the Ford Puma, which was the month’s most popular car. The Audi A3 is due a facelift in 2024, but the current model is still performing well with a strong October bumping it into this year’s top 10 best-sellers. 

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October Sales Show Brits Still Have A Craving For Premium Cars

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