The all-new Toyota Prius is a stunner. Seeing it not bastardized into a crossover SUV would have been enough. But the brand took a step further and transformed this sensible car into something you love looking at. It's inviting. You want to discover it.
The liftback sedan kept its advantage of being quiet and "good for sneaking up on" certain people (a "Weeds" TV show reference) but also evolved into a plug-in hybrid.
American buyers are looking at an MSRP of $32,675 for the Prius Prime SE (PHEV) or $27,650 for the Prius LE (HEV). However, it's worth noting that prospective customers have been dealing with modest markups at certain dealers. Avoid them by asking more than one dealership about what they have in stock, in transit, or what they can do for you without going over the recommended price.
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