Ford is looking to build upon the success of its Bronco adventure SUV by unleashing the Filson variant in 2027. Geared as the most premium version of the Bronco, the Filson is set to take the fight to rivals that sit at the premium end of the adventure SUV market, such as the Land Rover Defender and Lexus GX.
While its official price hasn't yet been announced by Ford, we anticipate the Bronco Filson to start from somewhere in the mid-$70,000s range. At this price point, there are plenty of other premium and adventure-ready choices on the market, so we pulled together four alternatives that could better suit your needs.
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