As someone who lives in Europe, the idea of paying over sticker price still baffles me. To my knowledge, there’s no such thing here on the Old Continent where you pay the advertised price in a worst-case scenario. Usually, dealers sweeten the deal with a discount to move more cars. That said, we do have a value-added tax (VAT) and other fees not applicable in the United States where vehicles are still generally cheaper.
A new study from iSeeCars shows many buyers from North America don’t have a problem with paying above the manufacturer’s suggested retail price. In January 2024, the MINI Hardtop topped the rankings among the cars priced the highest above the MSRP. On average, people paid 25.5% above sticker price to get a 3-Door. Despite an average MSRP of $29,858, customers actually forked out $37,473.
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