For a long time, Subaru has cornered the light off-road market – meaning regular-size passenger vehicles with all-wheel drive that can get people to the start of their outdoor pursuit. Then COVID-19 happened, and a lot of people rediscovered the great outdoors.
While many automakers now have soft-road versions of crossovers, Mazda has committed to competing with Subaru by making all-wheel-drive standard on its crossovers and with its off-road leaning Mazda CX-50 model. And now, the company has embarked on a sponsorship to help bolster its off-road aspirations.
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