Starting Thursday, Ford Motor Co. is extending employee pricing discounts to customers on most of its U.S. lineup, including foreign-built models, just as the Trump administration imposes 25% tariffs on imported vehicles.
The "From America, For America" campaign offers what is known as "A Plan" pricing and is expected to run through June 2. It applies to Ford and Lincoln vehicles and offers savings of thousands of dollars per vehicle. Robert Kaffl, director of U.S. sale and dealer relations, says with healthy inventory levels and sagging consumer sentiment, the Dearborn automaker is injecting some clarity for buyers — even if it'll see its costs rise, which analysts have suggested could increase prices of vehicles.
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