High-tech advanced driver-assistance systems (ADAS) have proven to help save lives and reduce injuries, but they aren't always cheap. In fact, many people think they're a major factor behind the high costs of cars today — and it's not only because a given technology can be expensive for a company to research, develop, and implement. One big complaint about ADAS features is that automakers don't always offer systems à la carte. Instead, customers often have to invest in expensive packages that may bundle in-demand safety features with equipment/upgrades a specific driver may not be interested in.
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