Clicking “decline” on a cookie banner carries an implied promise that the site will stop following you around. A new lawsuit claims Toyota’s American website treated that click as a formality.
The proposed class action, filed last week at the Los Angeles County Superior Court, accuses the automaker of tracking Toyota.com visitors after they rejected third-party cookies through the consent banner the site itself put in front of them. Lead plaintiff Brittany Conner says tracking technology landed on users’ devices regardless of what they chose, handing third parties their browsing activity, device details, and online identifiers for targeted advertising.
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