$40,000,000. That is how much a mysterious buyer offered for the first-ever Ferrari Luce, Chassis 0, via phone at RM Sotheby’s event in Monterey, making everyone rub their eyes in shock and ask: "Who is it?" It turns out that the mysterious buyer at the other end of the line is Herbert "Herbie" Wertheim, the billionaire in the red fedora and running shoes.
His trademark look instantly put him in the spotlight in Monterey, just like everywhere else. It works every time. The self-made American billionaire wore a custom hand-woven bright red Panama-style fedora that has served as his personal multi-decade signature trademark, which he famously treats as an extension of his body.
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