Dear 001,
Interesting suggestion about BMW dropping prices - It's highly unlikely given the current exchange rate woes that ALL companies are facing.
Look at the 5er, they raised prices dramatically. Don't expect anything different with the 3er.
BMW in Germany has always advocated matching MB prices in the USA and are likely continuing that push.
That being said, they have a very good 'pricing' policy right now.
By throwing money at leases, they are essentially undercutting many competitors (at least in the lease market) - even ones with significantly lower prices.
As long as BMW residuals stay so strong they will have this advantage. When a car is hot, they pull back support, when it is cold, they pour on the support. Look at the 3 and the 7 - they're giving them away.
Also, regarding the A8 dropping like a rock as one of your readers posted...
The current A8L residual is only 2 points less than a BMW 745Li... and catching up every quarter.
Finally, I'm a little concerned about your readers. At least half of them thought you are proposing cutting the price of the car by 50%. Not the best spellers either.
Shepherd German