Chrysler chooses to ignore its history - a decision they will live to regret.
Highlights from the article…
Detroit. The Chrysler Group is doing their best to quell the negative rumblings bubbling up from the Internet chat rooms about their new Dodge Charger, dismissing such bleating as being from misguided enthusiasts wedded too much to the past. But the fact remains that this chatter is rooted in sound and remarkably simple logic - and that is the fact that a new "Charger" from Dodge and Chrysler has no business being a four-door sedan, period.
It doesn't help, of course, that the new Charger is the least attractive version built off of the Chrysler 300/Dodge Magnum architecture, despite Chrysler PR's best attempts at convincing the media and the public otherwise.
Yes, Chrysler will trot out plenty of "hot" versions at next month's Detroit Auto Show, including a "Daytona" in Hemi orange with a flat black hood (as if that will be enough to convince anyone of its authenticity). And, of course, the obligatory "NASCAR" version of the new Charger…
What should Chrysler have done? Introduce the four-door sedan version of the rear-wheel-drive LX platform in Detroit as the Magnum sedan. Then, six to eight months later, do a two-door, shorter wheelbase, high-performance coupe version called the Charger. As for their NASCAR program, who cares? They can use their "Intrepid" headlight decals and grille openings on the NASCAR template body until the Charger Coupe is ready.
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