The Americans have been good at choosing memorable brand and model names for their cars. But in Europe historically the names have, in most cases, been better than the products.
Mustang, Viper, Hummer, Pontiac and Thunderbird are just a few of those names. Now the famous brands of Cadillac and Corvette have officially returned to the UK market after a break of three years.
Initially sales started in 1998 through 11 Vauxhall dealers selling Cadillac Seville, Chevrolet Blazer and Corvette models. The prices were too high, the driving qualities were not up to European requirements and even huge discounts did not lift sales much above 3,000 units in nearly five years.
Independent specialist importers of American vehicles have continued to bring Cadillacs, Corvettes and other monsters to the UK.
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