European car sales in 2010 are predicted to drop by at least 1 million units but BMW AG, Audi AG and Daimler AG, the top three luxury brands, are quite optimistic and think that they will achieve better results.
In an interview with Automotive News Europe, BMW sales boss Ian Robertson said that this year, BMW will be launching “a lot of new products,” which it didn’t have much of last year. According to European automakers association ACEA, the recent arrival of the X1 had boosted BMW’s first-quarter European sales 7.9% to 137,337.
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