Proving that ESC does not require paying premium prices, Hyundai offers this sophisticated safety technology as standard equipment on five vehicle
lines for the 2007 model year: Sonata, Tucson, Santa Fe, Entourage, and Azera -- all of which have starting prices between $18,000 and $25,000. All told, 70 percent of Hyundai sales volume in the 2007 model year will be
comprised of vehicles with standard Electronic Stability Control, a higher standard fitment rate by far than that achieved by any non-luxury brand, including Toyota, Honda, Ford, Chevrolet or VW.
"Research universally substantiates that Electronic Stability Control is an invaluable life-saving technology, and Hyundai is proud to lead all popular automotive brands in providing it as standard equipment to our customers," said John Krafcik, vice president of product development and strategic planning, Hyundai Motor America. "Other manufacturers may talk
about their commitment to this technology, but at Hyundai, we've demonstrated our commitment by making ESC standard equipment on 70 percent
of our volume."