According to Chris Perry, marketing vice president for Chevrolet, the automaker will change its marketing campaign at the beginning of 2013.
The “Chevy Runs Deep” campaign, which debuted in 2010, was created to appeal to the American customers’ historical sensibility, focusing on the emotional connection among families and the one between drivers and their cars. As the campaign received various reviews, Chevrolet and Commonwealth, its advertising agency, are considering alternatives to this campaign, as GM globalizes its core brand.
Read Article