As I'm taking the morning reins this week because 009 is getting a well deserved vacation, I saw an article about Cadillac's new 410HP XTS being $11K cheaper than a BMW 7-Series.
And in my PRE-Starbucks mode it got me thinking.
Now I'm sorry for picking on Cadillac here but they were top of mind when I saw this piece.
Honestly, it could apply to a NUMBER of car manufacturers like Acura, Hyundai, Kia and the like but this Caddy example fits quite well for purposes of making my point.
And let me say I'm a fan of some of the current Cadillac product as well as a diehard lover of their classic stuff from the 50's and the 60's.
But I can't help but think they are HURTING themselves with the marketing angle they take.
Yes, the new 410HP XTS is $11k cheaper than a BMW 7-Series.
But is it a REAL rival to that or an Audi A8 or S-Class?
Our question today is do they TURN OFF more people taking that tact then if they would just focus on the nice car they've built and let it stand on its own merits?
Do you think this REALLY works on customers or are they just fooling themselves?
My guess is that the number of times a REAL 7-Series customer ended up leaving a BMW dealership to buy a Cadillac was say, NEVER.
Oh and by the way, I've YET to see an XTS's on the streets in California. Not a good sign.
Spies, discuss...
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