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Mercedes won’t go chasing the Audi A1 and BMW Mini for the medium term.

That’s according to Daimler boss Dieter Zetsche, who has ruled out the idea of a sub-A-class Mercedes hatchback — for now.

In response to rumours circulating about a will to plug the gap between the new A-class and next year’s Smart Forfour, itself measuring less than 3.5 metres in length, Zetsche told Autocar at the Frankfurt motor show: “it’s clear that there’s an opportunity for a supermini. Such a car would offer plenty of volume for us, but it would also be tough to make profit from.

“For now, I don’t see a need for us to go that way,” he said, “but further down the line, it’s a possibility.”

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Mercedes Holds Off Entering Market With Mini Competitor

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