Lexus is raising its U.S. sales target to 300,000 vehicles this year, General Manager Jeff Bracken said.
“We started the year with a sales goal of 290,000 units,” Bracken told Automotive News. “Now 300,000 is within our grasp.”
This year through October, Lexus U.S. sales have jumped 14 percent from a year earlier to 244,038 in an overall market that has risen 6 percent.
That puts Toyota’s premium brand No. 3 in luxury sales behind BMW’s 267,193 and Mercedes-Benz’s 261,804. But Lexus is closing the gap, Bracken said.
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