It's no surprise at the year's biggest truck show that one of the top three truck builders decided to go unleash its biggest weapon. That would be Fiat Chrysler Automobiles' (FCA) RAM division.
For the 2015 Chicago Auto Show, the company decided to unveil the all-new flagship model, the Laramie Limited.
2015 Chicago Auto Show
Some of you may be saying "So, what?" Well, this is a big deal for two reasons:
1) The Ford F-150, specifically the higher-end models like the King Ranch and Platinum, have been selling very well; and,
2) It's been seen recently that luxury-oriented pick-up trucks are selling, overall, very well.
RAM needed to get its latest response to the market as soon as possible.
At the time of this writing no official information had been release via FCA's media site; however, if you take a look through the photos below, you'll quickly realize this isn't your ordinary pick-up truck.
Check out the premium level trims and attention to detail with the embroidery. Pretty impressive stuff, indeed.
We'll be sure to bring you official info once we have it!
2015 Chicago Auto Show
