Fiat Banking On Heritage To Make The 124 Spider A Hit - Is That A Good Thing?

A starting price for all three grades under $30,000 and nostalgia for the original model are seen as key purchase motivators for the new 124 Spider roadster, Fiat executives say.

Based on the same platform as the new Mazda MX-5 Miata, the 124 Spider hits the U.S. market this summer with its Abarth performance grade going on sale in the third quarter.

“The history of this car is something that I think is really an important part of the story,” Bob Broderdorf, director-Fiat brand North America, says here at a media drive for the roadster.