Global BMW brand sales in the first ten months of 2017 increased by 3.6% with a total of 1,706,020 customer deliveries worldwide. These record figures can be attributed to increased sales across a variety of models in the portfolio. For example, the BMW X family continues to be a strong growth driver, despite availability of the BMW X3 being significantly affected by the current model changeover. Total BMW X sales were up 11.3% (578,336) in the first ten months of the year. Other models contributing significantly to sales growth this year include the BMW 1 Series (161,804 / +12.5%) and the BMW 7 Series (53,043 / +11.9%). Meanwhile in October, the new BMW 5 Series was delivered to a total of 29,370 (+8.5%) customers worldwide. This increase was achieved despite the ongoing ramp-up in the 5 Series’ biggest market, China. Even before the car is fully available in all markets, in October, the new BMW 5 Series sedan was already the world’s best-selling business limousine. The BMW 5 Series is just one of a number of new models launched as part of the company’s ongoing model offensive. Other new or refreshed models such as the BMW 2 Series Coupé and Convertible (4,689 / +5.0%) and the BMW 4 Series Gran Coupé (6,001 / +21.6%) also made significant contributions to the brand’s sales growth.
Read Article