I feel like a broken record but I have to mention it. It's patently obvious that in today's world, buyer's are clamoring for sport-utility vehicles and trucks.
Oh, and the Tesla Model 3. That's not particularly important, however.
That's because I want to discuss Toyota's sales of several SUV/truck models. That's because there's something telling going on here.
Take, for example, the newer and edgier Toyota C-HR. So far in 2018 Toyota has only sold just over 26,000 units of the relatively inexpensive SUV. On the other hand, the not so refined, truck-y and not-so-cheap Toyota 4Runner is doing quite well. So far in 2018 the 4Runner has moved nearly 65,000 vehicles.
What does that tell you, Spies?
Maybe this wlll move you: The Toyota Highlander sold just over 114,000 units. Now remember, the Highlander provides a car-like experience but it has way more space and utility over the other offerings.
So, I've got to wonder: What do these 1H 2018 sales results tell you about Toyota and SUVs/Trucks in general?