He has been on the job as president of Cadillac for less than 2 months, and Johan de Nysschen is already being turned into the company’s scapegoat #1. His biggest mistake in the eyes of his critics: Moving America’s former luxury brand to New York.
When the Daily Kanban reported hints of a move a month ago, it was dismissed as making “no sense,” as the Detroit News’ Mark Phelan declared. Last week, the nonsensical became official when GM finally confirmed that Cadillac is moving its HQ from Detroit to Manhattan. This being announced, “the wrath of hell descends upon me, I’m accused of moving the entire company just because I prefer to live in New York,” de Nysschen wrote today to his 291 Facebook friends. Apparently, the criticism rattled the usually unflappable de Nysschen. He writes:
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